Mailchimp

Founded in 2001, Mailchimp is an all-in-one Marketing Platform for small businesses. Mailchimp was designed as an alternative to the oversized, expensive email software of the early 2000s. It gave small business owners who lacked the high-end tools and resources of their larger competitors access to technology that empowered them and helped them grow.

Mailchimp passed through a brand refresh in 2018 made by COLLINS. Beyond the logo, Mailchimp took this as an opportunity to completely redesign its interfaces with a completely new look, UI, and a unique set of hand-drawn textured illustrations.